“We must see the cultural ecosystem in which every person, every organisation, every cultural expression, has a legitimate place.” Francois Matarasso, Let’s use this breathing space wisely, 25 March 2020
Strategic arts policy funding interventions premised on equality and co-operation are key to sustaining visual artists’ livelihoods over a life-cycle. This text in the Covid19 portfolio combines secondary data analysis with cross-references to prior and new research to offer six reference points for the economic value of artists’ practices within the arts and creative industries including indication of their income sources in broad terms. It concludes with an argument for vital new structural arts policy and advocacy measures to ensure that many visual artists – not just a few - survive through the immediate period of the Covid19 emergency and during what is likely to be a sustained period of economic recession beyond.
This paper combines arguments first presented by Susan Jones at an engage annual conference in which she questioned the efficacy of our institutionally-driven visual arts ecology with new research and enquiry into future cultural, digital and social environments for the arts. It calls for adoption of a more open, imaginative, lateral, collaborative and responsive approaches to creating cultural value, premised on building relationships and rapport with the different kinds and bandwidths of audiences and with the enablers and the makers of art. Links updated 17/05/2018